You may have heard of LinkedIn before but you maybe still wondering what is LinkedIn and how does it differ from other social networks? Below you will find a complete explanation of what LinkedIn is and how you can use it to find job opportunities and expand your business.
Simply put LinkedIn is the world’s largest professional networking site. It currently has over 120 million users and is a powerful way to make connections with people you would like to work for, do business with or to find new clients. It is in part a social network, a professional networking site and a job board. It is also a place that people can come together to share their knowledge and expertise and raise their own profile in the industry. LinkedIn is free to use although there are also premium options you can upgrade to if you wish to do so.
If you have ever joined a social networking site like Facebook before then registering with LinkedIn will be a familiar process to you. You first need to sign up, create a personal profile, detail you employment history and your achievements and link the profile to your other social networking accounts and your website. You can also add your exiting contacts and invite them to connect with you on LinkedIn.
As with other social networking sites there are groups that you can join. The main difference between LinkedIn groups and other social networking sites groups is that are professionally focused. The might be aimed at a particular industry or at a certain network within a specific area. You can add content to these groups and interact with other members.
LinkedIn also has a job search function similar to a standard job search board. However the main difference is that in order to see a job you need to be connected to it in some way to a person in your network. This demonstrates the importance of networking on LinkedIn. The more connections that you make the more opportunities that will be available and the site will start to open up to you.
There are other great functions on LinkedIn such as the Answers section. Here you can pose and answer questions. This is a great place to get answers from experts in their field and to demonstrate your own expertise. It can also be a great way to attract potential clients. You can also choose to follow specific companies on LinkedIn. This will keep you up to date with what is going on with these companies and if any job opportunities open up you will be informed.
The true power of LinkedIn lies in the networks that you can form and the ability to become visible in your industry. LinkedIn is used almost entirely by professionals and decision makers and so it is a great place to find opportunities and to raise your own profile. Also LinkedIn tends to be underused by many people and so if you are willing to put the work will find that you quickly stand out.